關於路德貝納 Ruder Berna
緣起。一天午後在Fifth Avenue旁的一間Corner Café, 當Winston一邊品嘗著香醇濃郁的latte並閱讀著這知名精品的創始源起，他深深地被這些偉大設計師執著的工匠精神所感動，如HERMES起源於量身訂作的馬具，Louis Vuitton 創始於方便可攜的行李箱，他們共同之時代背景為，即使市場都已被大量的低價品所威脅，他們還是堅持手工打造最好的產品，並成就了永傳的經典品牌。
Winston經過了數年的努力，終將Ruben單速車導向play colors的客製化生活美學，日後RuderBerna (路德貝納) 將帶領著數個品牌分別走向不同的市場, Eightper, Funla, Ruben, 它們將展現出不同的思維與本質並將逐漸影響著單速車文化昇華至次文化的領域.
Eightper 是源自於8%概念的延伸。自從精品時尚單車的概念深植Winston的心中後，他不停的嘗試設計將經典時尚風格融合成獨特的單車品味，數月日以繼夜的設計後，100件提案的計設中只採取了8件能達到對於品味及品質的要求，Eightper 的品牌油然而生。 字形的logo結合了無限大及8%的涵意，象徵著永恆經典的起源。
The story of Ruder Berna
The story all began on a lazy after noon in a small cafe on fifth avenue (New York).
Whilst Winston was enjoying a rich latte and looking at the view of some of the greatest brands in the world. Winston was truly touched and inspired by the design and craftsmanship of these brands such as Hermes and Louis Vuitton.
Both of these brands core philosophy are based on personalization and quality, Hermes originated from creating personalized horse riding equipment whilst Louis Vuitton created personalized luggage that was easy to carry.
In today's market where it is flooded with cheap imitations these brands still insist on hand crafting the best quality products making their brands immortal.
Winston reflected on the current bike riding culture and the epiphany of combining boutique manufacturing and single speed bike riding came to mind. Winston then started planning for the designs and construction of these magnificent works of art and after years of hard work, Ruben Berna has now become renown in the area of personalized single speed bikes with emphasis in customized playful colours.
However, Winston wanted to further incorporate the boutique manufacturing culture into the bikes produced. Ruder Berna would then be separated into three different brands - Eightper, Ruben and WD. They will display different design concepts and qualities for single speed bikes.
The core philosophy & concepts of Eightper are to make quality products that last for infinity. As mentioned before, Winston has always wanted to make bikes that met the stringent standards of boutique manufacturing and he picked 8 core concept designs out of 100 that met such standard and further deriving the brand name Eightper. In the near future, we look forward to produce bikes that will change the traditional view of single speed bikes and hopefully gathering a clan of Eightpers.
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